Aura is a slang term that was popularized online in 2023 and 2024, often used to compliment men for their charisma or presence. The term first grew prevalent in soccer and basketball communities on X / Twitter, likely due to people commending Liverpool player Van Dijk for his "aura." Memes about people's "auras" continued to spread in 2024, as seen in the Can You Be Fat and Still Have Aura and Level 1 Aura. Jokes about gaining and losing "aura points" also notably spread on TikTok in May 2024.
Use of the term "aura" is often associated with Liverpool center-back Van Djik, with a New York Times article from October 2020 reading, "Van Dijk’s mistakes can be dismissed because, basically, he has an aura." Memes about Dijk's "aura" were shared on X in early 2022, as seen in a March 8th, 2022, post by @_Hammad7
The use of the word "aura" as a stand-alone compliment continued to be used in soccer and basketball communities online in subsequent months. On January 28th, 2023, X user @blondedcartier tweeted, "'cold' and 'aura' tweets kill me just say he's attractive with your chest bro," gathering over 11,000 likes in a year.
On April 2nd, TikToker @ralfmolotokas posted a video about Dijk defending with his "aura," gathering over 2.6 million plays and 400,000 likes in a year
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anonymous | up voted | 4 months ago |