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Me Gusta is a Rage Comic face that is typically used to express one's approval of an awkward or perverse situation. The caption "me gusta" translates to "I like it" in Spanish. In its beginning, the phrase conveyed an odd sense of pleasure in sexually perverse contexts, but the meaning has since broadened to describe a more general state of being disturbed and/or pleased at the same time. The original illustration was created by May Oswald in early 2010.
The colloquial Spanish phrase "me gusta" was first adopted into a Rage Comic drawing by illustrator May Oswald (formerly known as Matt), who uploaded her artwork to 4chan and Reddit on March 18th, 2010. The drawing was also uploaded to her personal Tumblr blog and DeviantART account
During our interview with Oswald on May 6th, 2021, she revealed that the original post to 4chan was a carefully constructed effort to get the meme to go viral, which she did by posting examples of the face in memes from various accounts and IP addresses. The first meme featuring Me Gusta after Oswald's initial post to 4chan used the character in a four-panel comic with a cat reacting to being pet, which Oswald revealed in our interview was actually a meme she made herself
Oswald eventually revealed herself as the creator of the Me Gusta face in a Reddit thread, as well as an Ask Me Anything (AMA) thread on March 8th, 2011.
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